Brillant breakdown of UCP as the plumbing layer for agentic commerce. The VHS vs Betamax comparsion is sharp because we're basically watching protocol wars play out in real-time again. Ive noticed that brands still optimizing for web traffic are gonna get blindsided when agents start ignoring traditional storefronts entirely. The real battle will be around who controls agent discovery and trust signals.
Brillant breakdown of UCP as the plumbing layer for agentic commerce. The VHS vs Betamax comparsion is sharp because we're basically watching protocol wars play out in real-time again. Ive noticed that brands still optimizing for web traffic are gonna get blindsided when agents start ignoring traditional storefronts entirely. The real battle will be around who controls agent discovery and trust signals.
Absolutely!
It’s going to be an interesting space to watch closely. I’m also very keen to see how this catapults what we already have in our backyard, ONDC.
On a side note, I was in two minds about the Betamax reference. I wasn’t very sure folks would know about it :-)